My Coke Rewards
IBM has worked with The Coca-Cola Company across many initiatives over the past 8+ years. Initially engaged to build the backbone for Coke's global main web initiatives, IBM has grown to be one of Coke's most trusted interactive partners. IBM has contributed to Coca-Cola's success with countless web initiatives, including My Coke Rewards, Coca-Cola's Largest and Most Successful Interactive Marketing program ever. With IBM's help, MCR has evolved from a single loyalty website to a multi-channel loyalty platform, with activations across multiple Coca-Cola brands.