IBM Interactive holds over 450 user experience patents
1. The Drag and Drop
This is the action of “grabbing” a virtual object and moving it from one location to another, or onto another virtual object. The drag and drop feature allows users to perform various types of actions or create associations between objects. Whether dragging an item into the desktop trashcan, copying a file to a new folder, or rearranging icons in an interface layout, the drag and drop has become indispensable to all users.
2. The “Site Map”
The Site Map is used by virtually every web and mobile site in the world. This feature makes every page of a website accessible to users by displaying a hierarchical list of all associated pages. Providing a broad top-down view of the website contents, the Site Map helps users and web crawlers easily locate pages on complex sites.
3. Type-ahead Look-Up
Have you ever started to type a phrase in an email and your computer automatically predicts the rest of the phrase for you? If so, your program utilizes the type-ahead look-up feature. When a word or phrase is easy to predict, this feature saves users a significant amount of time. Part of all email programs and many AJAX enabled user experiences, “word prediction” responds to a user’s keystrokes to expedite human-computer interactions in environments where it is appropriate.
Tiffany – L2 Touch of Genius Award
Ranked as "Genius" of digital marketing and retail in L2 Think Tank's survey of the Jewelry and Watches category (Nov 2011) Named 2009 'Best in Class' for online jewelry retailers by NYU Stern School of Business L2 Luxury Lab Digital IQ Index
Fabergé – L2 Touch of Genius Award
Ranked as Genius of digital marketing by L2's Think Tank – "Fabergé's new site could be the future of e-retailing…"
Fabergé's CEO said: "Other retailers have adapted to the way we are told the online shopping experience has to work. We wanted to turn this approach on its head by adapting the Internet to meet our clients' needs. When we started on this journey we realised we were setting IBM an enormous challenge. In fact we felt we might be asking them to do the impossible, however they achieved everything we wanted of them."
LLBEAN received two Massachusetts Innovation & Technology Exchange (MITX) Awards for Best User Experience and Best Consumer Goods experience for our work with L.L.Bean.com. LLBean eCommerce web site was named Best Catalog web site in the Web Marketing Association's (WMA) WebAward competition. Rated as one of the top three highest scoring sites in Forrester's study of the top 20 internet sites.